I used to be one of those odd people who would look forward to the commercial break. Those days are now long, long gone. If it's not Howard from the ruddy Halifax caterwauling like a cut-price karaoke singer, it's Michael Winner being a patronising cock in order to flog insurance. Where's the creativity in that? And don't get me started on those horrendous 'Brand Power' adverts. Helping you buy better, my arse.
There have been some really fantastic ad campaigns in recent times - the Sony Bravia bouncy balls/exploding paint ones, the Honda one where they took the car apart to make a Heath Robinson-esque marvel are both notable examples - so why on earth must there be so many bad ones? The recent Mark Benton adverts for Nationwide are fairly amusing (Hairy Little Cat, meow - never fails to raise a snigger), but then they're shoved up against interminable ones for car insurance or people willing to sue on your behalf because you fell over. Actually, there are certain of those particular ads which make me quite queasy - the ones with the 're-enactments'. Just like a shorter version of Casualty, though without the appearance of Charlie. Which may or may not be a good thing.